2015 Annual Convention

September 10, 2015

 
 

10 Ways to Treat Public Notices

August 12, 2015

Ed Henninger, newspaper content and design consultant, offers these great tips on treating Public Notices in newspapers with respect!

TO SAY legal advertising is a major part of revenue for newspapers would be an understatement.

Now that we’re (sometimes) threatened with the loss of legal advertising, we need to change our thinking.

One of my suggestions (surprise!) is that we pay greater attention to the design of legals.

For starters, let’s stop labeling them “legal advertising” and call them what they really are: Public Notices.

Here are some ideas:

1. GIVE THEM a special header. I like the idea of running a shallow photo of an architectural detail, perhaps, from your county court building. Or, you could run a representative photo like a gavel or a courtroom.

2. INCREASE the type size. That’s right: If you want people to take notice and read your notices, run the type larger. You may be being paid only to run legals at 7 point or so, but I suggest you run them the same size you run your text. Does that make them take up more space? Yes. Do you want to keep the public notices in your paper? Yes!

3. RUN HEADLINES. Just like other news in your paper, give each notice a headline to help attract readers in the package.

4. RUN PHOTOS and maps with the notices. If your county sheriff is planning to auction... continued...

 
 

Jan Powell Dies

July 31, 2015

Pleasant Hill Times co-publisher Jan H. Powell died Wednesday, July 29, at the University of Kansas Hospital in Kansas City, Kans. She was 71 years old. 

Jan was diagnosed with IgG4, a rare auto immune disease, at the Mayo Clinic in Phoenix, Ariz., in the spring of 2014. She died of complications following heart valve surgery at the University of Kansas Hospital earlier this year.

Jan had co-published the Time for over 26 years along side her husband, F. Kirk Powell.

She was born in Maryville on August 4, 1943, the daughter of Clarence and Ruth Heusi and graduated from the Warrenton High School in Warrenton, Mo, in 1961. Jan earned a bachelor of science degree in home economics with a major in interior design from the University of Missouri at Columbia in 1965.

She and her husband, Kirk, were married in 1965, and they celebrated their 50th wedding anniversary this past January. The couple lived in Rochester, N.Y., for two years and returned to Missouri in 1968. They lived in Harrisonville before purchasing The Holden Progress in 1975. They managed the Pleasant Hill Times under a lease agreement for a year in 1989 and purchased the weekly newspaper in 1990. 

Jan served as secretary of the Missouri Press Association in 1983 and was first lady of MPA when her husband served as president in 1994. She had served on the Pleasant Hill Community Betterment Board and was past secretary of the Pleasant Hill Downtown Association. Kirk and Jan were grand marshals of the Cass County Fair in Pleasant Hill in 2013. She was a member of St. Peter's Episcopal Church in Harrisonville. 

Jan is survived by her husband, Kirk, of the Pleasant Hill home; two daughters, Stacey... continued...

 
 

Newspapers Expected to Get Faster Mail Service

July 28, 2015

WASHINGTON—Community newspapers using the mail received the second good-news announcement of July recently when the U.S. Postal Service announced it expected to have 187 service hubs open by fall to provide direct transportation for newspaper mail in locations where mail processing plants have closed.

The announcement followed passage of a bill in a key Senate committee last week calling for a study of timely rural mail delivery. David E. Williams, chief operating officer of the Postal Service, credited the National Newspaper Association with working to establish the hubs. NNA requested study of the hub operation in testimony to the Postal Regulatory Commission in 2012, and has met with USPS continuously since then on the opening of the hubs as mail plants have closed.

A service hub permits publishers to prepare mail destined for nearby post offices in “Direct” containers that can be handed off directly at a hub to ride postal transportation to the destination post office , so that 5-digit, Carrier-Route—or mixed 5 digit containers combining both—can be dock-transferred between one post office and another in the Hub territory, usually that of the old Sectional Center Facility. The preparation of mail in 5-digit and carrier-route containers for hub handling avoids long and unnecessary trips to mail processing centers and helps publishers to reach subscribers more quickly. Publishers wanting to enter mail at the hub, possibly because the newspaper is printed nearby, can get the old SCF price... continued...

 
 

Rural Area Postal Service

July 24, 2015

WASHINGTON—Small towns and rural areas may soon get more attention from the U.S. Postal Service, following several years of post office and mail sorting facility closings. The Senate Appropriations Committee this week ordered new examination of the on-time arrival of mail outside urban areas. National Newspaper Association President John Edgecombe Jr., publisher of The Nebraska Signal in Geneva, NE, said the new requirement resulted from NNA’s work to improve rural mail service. He expressed NNA’s thanks to Sen. Roy Blunt, R-MO, for being the champion of a new rural mail service measurement.

Blunt said, “Rural mail delivery has been increasingly strained in recent years, especially with additional mail processing center closures in my state. Many rural Missourians have experienced delayed mail, and it is a problem that needs to be addressed. I am pleased the Appropriations Committee included my language directing the Postal Service and Postal Regulatory Commission to work together to create a measurement to determine rural mail delivery times. With the U.S. Postal Service expressing support for this language, this is a constructive step forward to address the ongoing challenges facing rural mail service.”

“NNA always works for the benefit of smaller communities in the U.S., and we know that mail is particularly important to our towns. Since 2011 when mail processing facilities began to close, most of us community newspaper people have seen deterioration in the quality of... continued...

 
 



Online Store Feature

2015 MPA BOUND Newspaper Directory

An alphabetical resource guide to all of the newspapers in the state of Missouri. $45.00

 

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