Staff May 17, 2012
Henninger is SEMO Press Headliner
J School professor also on June 1 agenda in Cape
Newspaper design specialist Ed Henninger will be the featured speaker at the Friday, June 1, meeting in Cape Girardeau of the Southeast Missouri Press Association. Registration for the annual meeting will be at 9:30 a.m. in the University Center at Southeast Missouri State University. Henninger will speak at 9:45 a.m. and again at 1:30 p.m.
The luncheon speaker will be Stephanie Padgett, assistant professor of strategic communication at the Missouri School of Journalism. She’ll talk about the impact of technology, gadgets and social media on local
news. After lunch, Padgett will talk about gadgets and social media in advertising sales. That session will be concurrent with Henninger’s. At 2:35, Mark Kneer, general manager of the Southeast Missourian in Cape Girardeau, will talk about post office concerns. That will be the final session of the annual meeting. A registration form is enclosed and at mopress.com/current_forms.php.
9:30 a.m. - Registration
9:45 a.m. - Ed Henninger: “License to Print Money”
Henninger has been an independent newspaper consultant since 1989 and is the director of Henninger Consulting in Rock Hill, S.C. His column on newspaper design appears regularly in Publishers’ Auxiliary, the publication of the National Newspaper Association, and in the newsletters of press organizations throughout the United States and Canada. It is also distributed free to more than 1,600 subscribers worldwide. A new venture, Ed Henninger’s Blog, is followed by newspaper design professionals worldwide and updated weekly with design evaluations and other newspaper design reports and opinions.
Noon- Lunch with keynote address by Stephanie Padgett, “Tech 101”
In this presentation, Padgett will discuss how new tools such as smart phones and social media impact local news. Padgett is assistant professor in strategic communication at the University of Missouri
School of Journalism. She has more than 20 years of advertising and media experience. She teaches classes in media planning and serves as director of media, research and operations for Mojo Ad, the student-staffed advertising agency that specializes in the Youth and Young Adult (YAYA) market. Prior to arriving at the Missouri School of Journalism, Padgett worked at Empower Media Marketing, Cincinnati. In this role, she developed and executed media plans for clients and led the agency training and research departments. She was part of the successful launch of Nicoderm and Nicorette, one of the first direct-to-consumer advertising campaigns.
Padgett served as the Midwest manager for The Media Audit, a syndicated research provider based in Houston, and she has been a Fellow at the Reynolds Journalism Institute, where she studied ways for newspapers to increase their revenue from online advertising.
1:30-3:30 p.m. - Ed Henninger: “When Write is Wrong”
In this presentation, Henninger will help you do a better job of thinking, planning, directing, writing and designing. These tips, tricks and techniques can be used at even the smallest newspapers with even the smallest staffs because they go to the heart of the matter. You will get better writing as the bedrock upon which to construct better-directed and better-designed packages.
1:30-2:30 p.m. - Stephanie Padgett: “New Media for Sales Staff”
Padgett will discuss new media for sales staff and why Facebook-only advertising campaigns may not be the best bet.
2:35-3:30 p.m. - Mark Kneer, general manager, Southeast Missourian: “Dealing with Current Post Office Concerns”