by: StaffMay 17, 2012
Tentative Show-Me Agenda
June 16 meeting at RJI on campus in Columbia
When, why and how to use social media at your newspaper — even if your newspaper and staff are small — will be discussed at the annual meeting of the Show-Me Press Association at the Reynolds Journalism Institute (RJI) on the MU campus in Columbia. Show-Me Press plans to meet Saturday, June 16, in the Palmer Room (100A) at RJI. Registration for the meeting is just $35 per person. A form is enclosed and is posted on http://www.mopress.com/CURRENT_FORMS.php
Rooms are available at Stoney Creek Inn for $93 per night. Ask for the Missouri Press Association Room Block (please call by May 25). Plans for the meeting remain tentative. A hospitality suite for Show-Me Press visitors will be open at Stoney Creek Inn Friday evening after the Porter Fisher Golf Classic.
Dinner that evening will be on your own. Murray’s, a popular restaurant that features live jazz, is near the Stoney Creek Inn. Several other restaurants are near the hotel. The Reynolds Journalism Institute (RJI) is on the MU campus (across 9th Street from the Heidelberg restaurant).
Parking passes for the nearby Hitt Street garage will be provided for attendees upon request. There is parking in the MPA office parking lot on the corner of 8th and Elm streets. On-street meter parking will be available as well.
Here’s the tentative agenda for the meeting:
9 a.m. — Registration in the first-floor RJI lobby in front of the Palmer Room.
9:30 a.m. — Speaker from Reynolds Journalism Institute about how the internet and social media are changing the newspaper audience, and how newspapers are reaching that audience.
10:45 a.m. — What’s involved with MU’s move this summer to the Southeastern Conference. (MU Athletic Dept. speaker).
Noon Lunch Meeting: Update on Legislative Session by MPA Executive Director Doug Crews, followed by Show-Me Press Business Meeting and presentation of the Screw-Up Award.
1:30 p.m. — Roundtable Quickies (5 Minutes on each topic)
• Coverage in Print vs. Online: You have a website and Facebook page, so, are
you producing the same newspaper you did before you had them? Why? Why not?
• How often do you update your website, and what kind of content do you put on your website?
• Are you collecting email addresses from everyone who contacts your office? What are you doing with them?
• Is your postmaster selling Every Door Direct Mail to local businesses?
• Coverage/Policies on Sensitive Issues (gay couple engagement/wedding announcements, etc.) Are you putting anything in your paper about issues like
• Do you have a metered system for your web content; are you selling an online subscription? What are your fees?
• What new revenue streams are you tapping? Charging for special obits, thank yous, social announcements?
• What new news or advertising project have you done in the last month? The last year?
3 p.m. — How to use Facebook, Twitter for reporting news (presenter TBA).
4 p.m. — Adjourn.