Brushing up on growing the audience
Newspaper people from Missouri and Illinois gathered at the Westport Chalet in St. Louis on Feb. 24 in St. Louis for a workshop on growing the audience. Steve Wagenlander, director of audience development for The Evening Post Publishing Co. in Charleston, S.C., presented at the session, which was sponsored by the Missouri Press Foundation and Illinois Press Foundation. Wagenlander talked about ways to increase audience -- for the newspaper and for online content, the cost of gaining a reader, the value of retaining a reader, circulation incentives, ways to cut expenses and other aspects of circulation and audience growth and retention. You need to know how much it costs to get a new reader, because if you don't know that, you can't know how much time, effort and money to spend to keep a customer. He hinted that newspapers usually spend far too much money trying to get new readers and far too little on keeping the readers they already have.
MPA / MPS boards met Feb. 8
The boards of directors of the Missouri Press Association and Missouri Press Service held their first meeting of 2012 on Feb. 8 at the offices of The Missouri Bar in Jefferson City. The Day at the Capitol reception for legislators was held that evening, and the annual Day at the Capitol activities were held the next day. During the board meeting, 2011 MPA President Joe May, at left in front, presented 2012 President Phil Conger with a briefcase filled with material Conger need this year. Others attending the board meeting were, from left, Jack Whitaker, Hannibal; Bill Miller Jr., Washington; Kevin Jones, St. Louis; Vicki Russell, Columbia; Jeff Schrag, Springfield; Jim Robertson, Columbia; Richard Gard, St. Louis; Mark Maassen, Kansas City; Trevor Vernon, Eldon; and Dennis Warden, Owensville. The board's next meeting will be in mid-June in conjunction with the annual meeting of the Show-Me Press Association.
The Missouri Sunshine Coalition will celebrate national Sunshine Week by hosting a public forum on March 15 to educate citizens on how they can hold government officials accountable.
Missouri Sunshine Day
March 15, 5-6:30 p.m. at the Reynolds Journalism Institute, Columbia
Welcome and presentation to Sunshine Heroes: Jim Robertson, president, Missouri Sunshine Coalition
Fundamentals of Missouri's Open Meetings and Records law
Presenter: Jonathan Groves
Resources for open records
Presenter: David Herzog
Public records and campaign disclosure
Julie Allen, Missouri Ethics Commission
A review of selected case studies
Presenter: Jean Maneke
Complete news release below.
FROM: Missouri Press Flash News! Service
TO: News Desk
Note: This Flash News! item is being distributed by Missouri Press Service. MPS is not the source of the news. If you need further information or verification, contact the person listed in the news release.
Friday March 7th
Have you registered for this year's Missouri Advertising Managers Meeting? Click here for our agenda and don't forget to sign up! Link
Thursday March 6th
Happy Thursday from MPA! Today in history: Walter Cronkite, "the most trusted man in America," retired from CBS Evening News in 1981. Link
Wednesday March 5th
Check out some recent journalism events! Link
RT @nytimesphoto: Photos of the Day: http://t.co/ewXPgSrlRo
Thursday March 6th