The Truman Index student newspaper won the Best In State Award in this year's contest of the Missouri College Media Association. Awards were presented April 13 at the annual convention of the MCMA, held this year at Missouri Western State University in St. Joseph.
Twenty-eight Missouri college and university newspapers competed in four divisions in the contest. Two-year colleges competed in one division and four-year schools in three divisions, according to circulation.
A complete list of the winners can be found on the Missouri Press Association website at mopress.com/contests.php. Missouri Press Association administers the contest for MCMA.continued...
For only $25, you can still attend ad sales training with newspaper sales expert Bryna Krauth this Friday, April 20th from 8:45AM-Noon at the Courtyard by Marriott in Columbia. Presented by MAMA.
Bryna will cover:
How to become a brand expert: This session will help advertising sales professional construct brand building plans and campaigns to better serve their clients.
Strategic Marketing Plans: How to help advertisers build multi-media marketing strategies for revenue growth by using everything from traditional media to new media and everything in between!
Read about Bryna here.
The full Missouri Ad Managers Association meeting agenda is here.
To register, simply email Kristie Williams at firstname.lastname@example.org or call Missouri Press Association at 573-449-4167. You pay now by credit card or you can bring a check or cash with you to the training next week!
Brushing up on growing the audience
Newspaper people from Missouri and Illinois gathered at the Westport Chalet in St. Louis on Feb. 24 in St. Louis for a workshop on growing the audience. Steve Wagenlander, director of audience development for The Evening Post Publishing Co. in Charleston, S.C., presented at the session, which was sponsored by the Missouri Press Foundation and Illinois Press Foundation. Wagenlander talked about ways to increase audience -- for the newspaper and for online content, the cost of gaining a reader, the value of retaining a reader, circulation incentives, ways to cut expenses and other aspects of circulation and audience growth and retention. You need to know how much it costs to get a new reader, because if you don't know that, you can't know how much time, effort and money to spend to keep a customer. He hinted that newspapers usually spend far too much money trying to get new readers and far too little on keeping the readers they already have.
MPA / MPS boards met Feb. 8
The boards of directors of the Missouri Press Association and Missouri Press Service held their first meeting of 2012 on Feb. 8 at the offices of The Missouri Bar in Jefferson City. The Day at the Capitol reception for legislators was held that evening, and the annual Day at the Capitol activities were held the next day. During the board meeting, 2011 MPA President Joe May, at left in front, presented 2012 President Phil Conger with a briefcase filled with material Conger need this year. Others attending the board meeting were, from left, Jack Whitaker, Hannibal; Bill Miller Jr., Washington; Kevin Jones, St. Louis; Vicki Russell, Columbia; Jeff Schrag, Springfield; Jim Robertson, Columbia; Richard Gard, St. Louis; Mark Maassen, Kansas City; Trevor Vernon, Eldon; and Dennis Warden, Owensville. The board's next meeting will be in mid-June in conjunction with the annual meeting of the Show-Me Press Association.
Friday March 7th
Have you registered for this year's Missouri Advertising Managers Meeting? Click here for our agenda and don't forget to sign up! Link
Thursday March 6th
Happy Thursday from MPA! Today in history: Walter Cronkite, "the most trusted man in America," retired from CBS Evening News in 1981. Link
Wednesday March 5th
Check out some recent journalism events! Link
RT @nytimesphoto: Photos of the Day: http://t.co/ewXPgSrlRo
Thursday March 6th