Post-Election Survey Results

More than 90 percent of Missourians who responded to a recent survey believe the wording of constitutional amendments should be published in their local newspapers before election day. That's according to a poll by Pulse Research Inc. commissioned by the Missouri Press Association (MPA).

Current state statutes require that public notices such as constitutional amendment language be published in newspapers. Proposals to change that and publish notices on the internet regularly appear in the Missouri legislature.

MPA has commissioned Pulse to do a post-election survey of Missouri voters after the 2002, 2006, 2010 and 2012 elections. This year's survey gathered responses from 386 people from every region of the state.

Of the respondents, 90.8 percent answered "yes" to the question whether amendment language should be published in their local newspaper. Only 5.5 percent replied "no" to that question.

The survey also showed 55.5 percent of respondents believe political advertising on television is the most offensive. Only 2.8 percent said newspaper ads are the most offensive.

Forty percent of the people surveyed said they read newspaper articles and editorials, newspaper election sections and newspaper ads to help them decide how to vote.

Newspaper ads and inserts were the most helpful forms of political advertising for 17.3 percent of the respondents. Ads on television helped 16.8 percent of the people the most.

Responses to another question showed that 52.3 percent of the people said they already knew a month before the election how they were going to vote on Nov. 6, 2012.

Pulse Research Inc. of Portland, Oregon, was founded in 1985. It conducts marketing and consumer research for the publishing industry.

Missouri Press Association is the newspaper trade organization in Missouri. Its membership includes nearly every newspaper in Missouri.

An analysis of the survey year to year is available here:

Post Election report 2012

The complete survey results are available here:

Political Survey


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