Post-Election Survey Results

More than 90 percent of Missourians who responded to a recent survey believe the wording of constitutional amendments should be published in their local newspapers before election day. That's according to a poll by Pulse Research Inc. commissioned by the Missouri Press Association (MPA).


Current state statutes require that public notices such as constitutional amendment language be published in newspapers. Proposals to change that and publish notices on the internet regularly appear in the Missouri legislature.


MPA has commissioned Pulse to do a post-election survey of Missouri voters after the 2002, 2006, 2010 and 2012 elections. This year's survey gathered responses from 386 people from every region of the state.


Of the respondents, 90.8 percent answered "yes" to the question whether amendment language should be published in their local newspaper. Only 5.5 percent replied "no" to that question.


The survey also showed 55.5 percent of respondents believe political advertising on television is the most offensive. Only 2.8 percent said newspaper ads are the most offensive.


Forty percent of the people surveyed said they read newspaper articles and editorials, newspaper election sections and newspaper ads to help them decide how to vote.


Newspaper ads and inserts were the most helpful forms of political advertising for 17.3 percent of the respondents. Ads on television helped 16.8 percent of the people the most.


Responses to another question showed that 52.3 percent of the people said they already knew a month before the election how they were going to vote on Nov. 6, 2012.


Pulse Research Inc. of Portland, Oregon, was founded in 1985. It conducts marketing and consumer research for the publishing industry.


Missouri Press Association is the newspaper trade organization in Missouri. Its membership includes nearly every newspaper in Missouri.
 
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An analysis of the survey year to year is available here:

Post Election report 2012

The complete survey results are available here:

Political Survey


 

Online Store Feature

2016 MPA BOUND Newspaper Directory

An alphabetical resource guide to all of the newspapers in the state of Missouri. $45.00

 

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Tuesday August 30th

Thank you for your generous donations! With your help we reached MPF's goal of $56,600 and provided Friends of Arrow Rock with funds to complete structural repairs currently underway to the building housing MPA’s Print Shop Museum. Thank you! Link

Monday August 29th

Nearly all newsrooms monitor digital metrics, but many miss out on opportunities to learn from the data they collect, according to a new survey of news editors and directors by the Engaging News Project at The University of Texas at Austin. Overall, 87 percent of news organizations monitor website metrics like page views or unique visitors, according to the survey of 525 editors and directors from U. Link

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The Missouri Photojournalism Hall of Fame in Columbia, Mo., will induct four award-winning innovators and teachers of photography and journalism on Oct. Link

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