Post-Election Survey Results

More than 90 percent of Missourians who responded to a recent survey believe the wording of constitutional amendments should be published in their local newspapers before election day. That's according to a poll by Pulse Research Inc. commissioned by the Missouri Press Association (MPA).


Current state statutes require that public notices such as constitutional amendment language be published in newspapers. Proposals to change that and publish notices on the internet regularly appear in the Missouri legislature.


MPA has commissioned Pulse to do a post-election survey of Missouri voters after the 2002, 2006, 2010 and 2012 elections. This year's survey gathered responses from 386 people from every region of the state.


Of the respondents, 90.8 percent answered "yes" to the question whether amendment language should be published in their local newspaper. Only 5.5 percent replied "no" to that question.


The survey also showed 55.5 percent of respondents believe political advertising on television is the most offensive. Only 2.8 percent said newspaper ads are the most offensive.


Forty percent of the people surveyed said they read newspaper articles and editorials, newspaper election sections and newspaper ads to help them decide how to vote.


Newspaper ads and inserts were the most helpful forms of political advertising for 17.3 percent of the respondents. Ads on television helped 16.8 percent of the people the most.


Responses to another question showed that 52.3 percent of the people said they already knew a month before the election how they were going to vote on Nov. 6, 2012.


Pulse Research Inc. of Portland, Oregon, was founded in 1985. It conducts marketing and consumer research for the publishing industry.


Missouri Press Association is the newspaper trade organization in Missouri. Its membership includes nearly every newspaper in Missouri.
 
###
 

An analysis of the survey year to year is available here:

Post Election report 2012

The complete survey results are available here:

Political Survey


 

Online Store Feature

2016 MPA BOUND Newspaper Directory

An alphabetical resource guide to all of the newspapers in the state of Missouri. $45.00

 

OUR FACEBOOK FEED

Thursday July 21st

Two newspaper journalists – from the Hannibal Courier-Post and The Odessan -- have been selected to receive the 2016 William E. James/Missouri Outstanding Young Journalist awards from the Missouri Press Association. Link

Wednesday July 20th

Educate voters with NIE series on elections! MPA's Vote Missouri series will help educate readers, young and older, about voting in Missouri, the electoral college, and the elected offices of: senator, representative, governor, lieutenant governor, attorney general, secretary of state and treasurer. The series is available at no cost thanks to our partnership with The Missouri Bar. Link

Tuesday July 19th

There’s still time to register for July 29 Ozark Press Association meeting! http://mopress.com/_lib/files/OzarkPress2016Revised2. Link

RECENT TWEETS

MissouriPress

Eric Dundon & Hannah Spaar to be honored as 2016 Outstanding Young Journalists | https://t.co/njH5cIQAat https://t.co/qHiQ1gb00d
Thursday July 21st

MissouriPress

Educate voters with NIE series on elections | https://t.co/WVeceY6CLE https://t.co/0Aujgxyb05
Wednesday July 20th

MissouriPress

There’s still time to register for the July 29 Ozark Press Association meeting! | https://t.co/eJsEnMedlB https://t.co/Vf89rcC2nr
Tuesday July 19th

MissouriPress

Nominations Sought for 2017 Missouri Press Officers and Directors | https://t.co/XOaLRYdVor
Friday July 15th