Post-Election Survey Results

More than 90 percent of Missourians who responded to a recent survey believe the wording of constitutional amendments should be published in their local newspapers before election day. That's according to a poll by Pulse Research Inc. commissioned by the Missouri Press Association (MPA).

Current state statutes require that public notices such as constitutional amendment language be published in newspapers. Proposals to change that and publish notices on the internet regularly appear in the Missouri legislature.

MPA has commissioned Pulse to do a post-election survey of Missouri voters after the 2002, 2006, 2010 and 2012 elections. This year's survey gathered responses from 386 people from every region of the state.

Of the respondents, 90.8 percent answered "yes" to the question whether amendment language should be published in their local newspaper. Only 5.5 percent replied "no" to that question.

The survey also showed 55.5 percent of respondents believe political advertising on television is the most offensive. Only 2.8 percent said newspaper ads are the most offensive.

Forty percent of the people surveyed said they read newspaper articles and editorials, newspaper election sections and newspaper ads to help them decide how to vote.

Newspaper ads and inserts were the most helpful forms of political advertising for 17.3 percent of the respondents. Ads on television helped 16.8 percent of the people the most.

Responses to another question showed that 52.3 percent of the people said they already knew a month before the election how they were going to vote on Nov. 6, 2012.

Pulse Research Inc. of Portland, Oregon, was founded in 1985. It conducts marketing and consumer research for the publishing industry.

Missouri Press Association is the newspaper trade organization in Missouri. Its membership includes nearly every newspaper in Missouri.

An analysis of the survey year to year is available here:

Post Election report 2012

The complete survey results are available here:

Political Survey


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2014 MPA BOUND Newspaper Directory

An alphabetical resource guide to all of the newspapers in the state of Missouri. $45.00



Friday September 12th

The 148th Annual Convention is officially less than two weeks away! We're excited to see you there! Don't forget to RSVP and connect with other attendees: http://on.fb. Link

Thursday September 11th

MPA's 148th Annual Convention is right around the corner! Check out bonus reason #3 to attend our convention! It's Roots N Blues N BBQ weekend in Columbia and the Holiday Inn Executive Center is honoring our rate for those who'd like to stay over on Saturday night! Link

Monday September 8th

Happy Monday! Don't forget to join us for our 148th Annual Convention and Trade Show. It's only a few weeks away! RSVP here: http://on. Link



The 148th Annual Convention is less than two weeks away! We're excited to see you there! #missourijournalism
Friday September 12th


RT @MissouriSenate: Listen to the Senate Minute for Sept. 9, 2014 — Justice Committee:
Tuesday September 9th


Happy Monday! Don't forget to join us for our 148th Annual Convention and Trade Show. It's only a few weeks away!
Monday September 8th


Happy Friday! Missouri Press Association wishes everyone a lovely and safe weekend!
Friday September 5th