Post-Election Survey Results

More than 90 percent of Missourians who responded to a recent survey believe the wording of constitutional amendments should be published in their local newspapers before election day. That's according to a poll by Pulse Research Inc. commissioned by the Missouri Press Association (MPA).


Current state statutes require that public notices such as constitutional amendment language be published in newspapers. Proposals to change that and publish notices on the internet regularly appear in the Missouri legislature.


MPA has commissioned Pulse to do a post-election survey of Missouri voters after the 2002, 2006, 2010 and 2012 elections. This year's survey gathered responses from 386 people from every region of the state.


Of the respondents, 90.8 percent answered "yes" to the question whether amendment language should be published in their local newspaper. Only 5.5 percent replied "no" to that question.


The survey also showed 55.5 percent of respondents believe political advertising on television is the most offensive. Only 2.8 percent said newspaper ads are the most offensive.


Forty percent of the people surveyed said they read newspaper articles and editorials, newspaper election sections and newspaper ads to help them decide how to vote.


Newspaper ads and inserts were the most helpful forms of political advertising for 17.3 percent of the respondents. Ads on television helped 16.8 percent of the people the most.


Responses to another question showed that 52.3 percent of the people said they already knew a month before the election how they were going to vote on Nov. 6, 2012.


Pulse Research Inc. of Portland, Oregon, was founded in 1985. It conducts marketing and consumer research for the publishing industry.


Missouri Press Association is the newspaper trade organization in Missouri. Its membership includes nearly every newspaper in Missouri.
 
###
 

An analysis of the survey year to year is available here:

Post Election report 2012

The complete survey results are available here:

Political Survey


 

Online Store Feature

2016 MPA BOUND Newspaper Directory

An alphabetical resource guide to all of the newspapers in the state of Missouri. $45.00

 

OUR FACEBOOK FEED

Friday February 17th

Sign up today for Missouri Advertising Managers' Association Meeting! Link

Thursday February 16th

"The new guides alone will be useful for those looking to kickstart new projects (and potential revenue-generators) they’ve never tried before, such as live events, and are full of real examples of what other outlets have already tried." via Nieman Journalism Lab Link

Wednesday February 15th

dailydot.com Link

RECENT TWEETS

MissouriPress

Sign up today for Missouri Advertising Managers' Association Meeting! | https://t.co/ADDDSsq3CN https://t.co/6T0EpEcqXJ
Friday February 17th

MissouriPress

Local News Lab relaunches its site, with new guides for local newsrooms on newsletters, events, and more | https://t.co/PXMhqzsFGb
Thursday February 16th

MissouriPress

Are you attending Day at the Capitol on March 2? | https://t.co/qDiUguHvK7 https://t.co/q7jcNmwjSK
Wednesday February 15th

MissouriPress

Support MPF with some last-minute Valentine's Day shopping! | https://t.co/kErWyBXfkS https://t.co/qnCKJW7rZe
Monday February 13th