February 5, 2010February busy month for Inland Webinars!

Would you like SPECIFIC IDEAS on how to grow classifieds or sell the Web? These are just two of the topics to be addressed in Inland Webinars this month.
There's also an Inland Webinar for WEEKLY NEWSPAPERS on generating revenues.
Whether you're a daily or a weekly newspaper, you'll find training JUST FOR YOU! Inland Webinars 'travel to you' and cost only $75 for MPA members and $125 for non-members.



Who Else Wants to Sell More Web?
WEDS., FEB. 10 | 10:30 A.M. CENTRAL
CPM selling is the pits. You need to evaluate the CPM of your banner inventory to calculate the effective rate you deserve. But never tell the advertiser what it is -- especially if you are trying to sell small- and medium-sized businesses! Want to sell more Web? Start by attending this Inland Webinar, where you'll learn about a proven model that has generated millions of dollars in new online revenue during the past year!
With Mike Blinder, president, Blinder Group Inc., New Port Richey, Fla.
Register now:       CLICK HERE!


Weekly Newspaper Focus: Ten Revenue Builders for Your Weekly Newspaper
THURS., FEB. 11 | 10:30 A.M. CENTRAL
This Inland Webinar will provide specific proven ideas you can use to add revenue to your weekly paper NOW. You'll get everything from regular base advertising to expanding revenue from special sections and creating new opportunities that will make sense to your advertisers.
With Kate Thompson, publisher, Algona Publishing Company, Algona, Iowa
Register now:    CLICK HERE!


Top-Shelf Customer Service: "The 8 Steps to Customer Care"
FRI., FEB. 12 | 10:30 A.M. CENTRAL
We all love great customer service. This Inland Webinar asks, do you ever evaluate the customer service you deliver -- and that your newspaper in general delivers? Do you have a way to survey your advertisers and readers at least once each year? How would each employee and your newspaper rate if you did a customer service survey? What could you do to ensure that everyone in the organization uses good customer service skills?
With Dan Chiodo, president, Impact Training and Development, Joplin, Mo.
Register now:     CLICK HERE!


Effective Display Advertising for the Web
TUES., FEB. 16 | 2 P.M. CENTRAL
With all the hand-wringing about how to make money on the Web, something that consistently goes overlooked is the design and content of Web display advertising. This Inland Webinar will review the variety of Web ads being used today, talk about the best Web ad sizes, the principles of good ad design that need to be better applied to the Web, and talk briefly about the role of Web design in increasing the effectiveness of Web ads.
With Bill Ostendorf, president, Creative Circle Media Consulting, Providence, R.I.
Register now:       CLICK HERE!


Growing Recruitment Advertising in a Difficult Economy and a Changing Media Environment
WEDS., FEB. 17 | 2 P.M. CENTRAL
It's all about timing. This Inland Webinar will show you how to provide better results than the major job boards and at a lower price. Learn the strategies that will attract advertisers and how providing them with things like applicant tracking and HR management tools will keep them. Lastly, learn how partnerships with chambers of commerce, local colleges, trade schools and universities will help you keep growing your recruitment advertising.
With Kevin Hoppes, vice-president, Sales & Marketing,The Job Network, Tamaqua, Pa.
Register now:     CLICK HERE!

February 2, 2010Over 60 attend InDesign and Photoshop Training!

MISSOURI PRESS FOUNDATION CONTINUES TRAINING SEMINARS

A crowd of 60 newspaper professionals filled the Odessa Community Center Thursday, Jan. 28, to learn InDesign techniques from Russell Viers during a Missouri Press Foundation workshop.

Viers will give a condensed version of the presentation during the Ozark Press Association meeting March 18 in Branson, and at least two more similar sessions on how to build your newspaper faster using InDesign and Photoshop are planned for this spring.

February 1, 2010Photojournalism Hall of Fame Nominations sought

Nominations for the 2010 Class of the Missouri Photojournalism Hall of Fame are now being sought. Inductees will be recognized for one or more of the following: outstanding photojournalism achievement; long-term photography for a Missouri newspaper or other publication or journalism outlet; leadership in education; ethical values and integrity; contributions to community.
Send nominations by May 1st, 2010 to:

January 28, 2010Sunshine Week contest to honor 'Local Heroes' of open government

This year's Sunshine Week celebration will honor individuals who fought tirelessly last year to make their state or local public institutions more open and accessible.

During Sunshine Week (March 14-20) media organizations and other groups throughout the nation will highlight the efforts of these Local Heroes whose work has made their communities better places to live.
In addition to that coverage, the American Society of News Editors will conduct a contest to identify the top three Local Heroes of 2010.

The first-place winner will receive an all-expenses paid trip in April to Washington, D.C., to be honored at the 2010 ASNE convention. The second- and third-place winners will receive $500 and $250, respectively. All of the winners will be profiled on the Sunshine Week Web site, and their accomplishments will be publicized by Sunshine Week staff and participating groups.

Sunshine Week, launched in 2005 by ASNE, is held annually to promote dialogue about the importance of open government and freedom of information. Participants include hundreds of print, broadcast and online news media, civic groups, libraries, nonprofits, schools and others interested in the public's right to know.
Some examples of the kinds of achievements that might qualify for Local Hero status include the following:
           
-- A citizen who launched a successful campaign to open local public meetings.
           
-- A blogger who filed a state or federal FOIA request or sued a public institution under FOIA laws and uncovered previously hidden information that had a major impact in their community.
           
-- An investigative reporter whose use of state or federal public-records laws revealed a threat that moved local officials to make changes that protected the safety of local citizens.

ASNE encourages local media and civic organizations to nominate one of their own employees or members to compete for a Local Hero prize. Nominations may be submitted by completing a brief form on the Sunshine Week Web site and uploading supporting materials. The deadline for nominations is Friday, Feb. 26.
Winners will be announced the following week.

If you have any questions about the contest or Sunshine Week, please contact Cristal Williams Chancellor at 703-453-1138 or cwilliams@asne.org.

Sunshine Week is funded primarily by a grant from the John S. and James L. Knight Foundation of Miami.

Sunshine Week also has received major organizational support from the National Freedom of Information Coalition the Society of Professional Journalists, the Radio and Television Digital News Association and others who have partnered to ensure that it thrives and grows.

Sunshine Week information and promotional material can be found at asne.org.

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