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Below is a link to the state regulations which pertain to liquor advertising in the State of Missouri, as they exist at the time this link was created. Because this is a link to a site outside the control of the Missouri Press Association, MPA takes no responsibility as to whether or not the information contained at the subsequent site is current or correct. Members of MPA may make this site available to their advertisers who have questions regarding liquor advertising in print publications; however, no newspaper should attempt to provide recommendations to its advertisers as to whether or not any ad submitted for publication is legal or permissible for the advertiser to publish. Any advertiser who has questions about the legality of what they are seeking to advertise should seek advice from their own legal counsel in order to protect their liquor license and their right to continue to do business in this highly-regulated area within state law.
